M+ is Asia’s first global museum of contemporary visual culture. Designed by Herzog & de Meuron in collaboration with TFP Farrels and Arup, the building is located in the Kowloon Cultural District in central Hong Kong. Facing Hong Kong Island, the city-scaled façade displays media art that can be seen from near and far. It extends the appearance of the building at dusk and during the night. In this way, the museum becomes a central attraction within the urban space of the metropolis. iart developed the media façade in collaboration with Herzog & de Meuron.
Drawing attention to the museum’s diverse programmes, the M+ facade features both specially developed works and art from the collection. The dynamic mix of works offers moments of play, humour and poetry to thousands of viewers. Participatory and performative works engage audiences through digital platforms, while others playfully celebrate the plasticity of time with slow and fast cinematic sequences. Since opening in November 2021, two commissioned works have been on view: Ellen Pau’s “The Shape of Light” and “Touch for Luck” by Moniker. Many more will follow.
Read more about the project here
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