IBM is Making Cities Smarter

IBM has been using technology to make the lives of business people easier for more than a century, but they don’t exactly have the sexiest brand image.  They’ve done a great job of promoting themselves as a no-nonsense company that will give you a solid bottom line, but that’s a difficult concept to translate into a trendy advertising campaign. However, thinking outside the box, they recently succeeded in creating an outdoor media campaign so groundbreaking it’s being used as an advertising case study today!

The Campaign

The campaign itself featured three unique billboards that all contained the slogan, “Smart Ideas for Smarter Cities,” and they did more than just look beautiful.  They were placed in London and Paris, and each one was a very clever solution to a common problem that urbanites often face.

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